Creative Soul
"CineSnacks"
"CineSnacks"
The CineSnacks app is designed to enhance the movie-watching experience by allowing users to conveniently order snacks directly from their seats in a cineplex. This app aims to minimize disruptions during the movie and provide a seamless, enjoyable experience for moviegoers.
The CineSnacks app is designed to enhance the movie-watching experience by allowing users to conveniently order snacks directly from their seats in a cineplex. This app aims to minimize disruptions during the movie and provide a seamless, enjoyable experience for moviegoers.
OVERVIEW
OVERVIEW
Deadline: The entire project was completed within a tight timeframe of 3 weeks.
Tools Used : Figma, Adobe Suit
My Role : Sole Designer - UX Research , UI Prototyping , Visual Interactions, Flows
Deadline: The entire project was completed within a tight timeframe of 3 weeks.
Tools Used : Figma, Adobe Suit
My Role : Sole Designer - UX Research , UI Prototyping , Visual Interactions, Flows
PROBLEM STATEMENT
PROBLEM STATEMENT
Moviegoers often face the frustrating dilemma of missing key scenes to queue for snacks or dealing with disruptions when craving a treat during a film. Traditional concession stands are overwhelmed during peak times, leading to long wait times and detracting from the overall movie experience. CineSnacks aims to revolutionize the cineplex experience by providing a seamless, in-seat snack ordering system, allowing users to enjoy their favorite films without interruption.
Moviegoers often face the frustrating dilemma of missing key scenes to queue for snacks or dealing with disruptions when craving a treat during a film. Traditional concession stands are overwhelmed during peak times, leading to long wait times and detracting from the overall movie experience. CineSnacks aims to revolutionize the cineplex experience by providing a seamless, in-seat snack ordering system, allowing users to enjoy their favorite films without interruption.
UX DESIGN PROCESS
UX DESIGN PROCESS
INSIGHTS DURING RESEARCH PHASE
INSIGHTS DURING RESEARCH PHASE
Missing Credit Scenes
Missing Credit Scenes
A significant number of users reported that they often miss crucial scenes of the movie when they leave their seats to purchase snacks
A significant number of users reported that they often miss crucial scenes of the movie when they leave their seats to purchase snacks
This issue negatively affects the overall movie experience and user satisfaction.
This issue negatively affects the overall movie experience and user satisfaction.
Waiting Time
Waiting Time
Users frequently experience long lines and wait times at concession stands, leading to frustration and a less enjoyable movie experience.
Users frequently experience long lines and wait times at concession stands, leading to frustration and a less enjoyable movie experience.
Long waits deter some users from purchasing snacks altogether, resulting in missed revenue opportunities for cineplexes.
Long waits deter some users from purchasing snacks altogether, resulting in missed revenue opportunities for cineplexes.
Real-Time Tracking
Users prefer a straightforward, user-friendly interface that makes ordering snacks simple and intuitive.
Real-time tracking of orders is highly desired to keep users informed about the status of their snacks.
Real-Time Tracking
Users prefer a straightforward, user-friendly interface that makes ordering snacks simple and intuitive.
Real-time tracking of orders is highly desired to keep users informed about the status of their snacks.
In-Seat Ordering System
Many users expressed a strong interest in a system that allows them to order snacks directly from their seats.
An in-seat ordering system could significantly enhance the convenience and enjoyment of the movie experience.
In-Seat Ordering System
Many users expressed a strong interest in a system that allows them to order snacks directly from their seats.
An in-seat ordering system could significantly enhance the convenience and enjoyment of the movie experience.
MARKET RESEARCH
MARKET RESEARCH
Nothing
Criteria's
Criteria's
Cineplex
Cineplex
AMC
AMC
Regal
Regal
Scene Redemption for Snacks
Scene Redemption for Snacks
Real-Time Delivery
Real-Time Delivery
Promotions & Deals
Promotions & Deals
Variety for Snacks
Variety for Snacks
Pros
Pros
Established integration with Scene program but limited variety.
Established integration with Scene program but limited variety.
The app often features exclusive offers and promotions for users.
The app often features exclusive offers and promotions for users.
Specialized for Movie-Tickets mainly.
Specialized for Movie-Tickets mainly.
Cons
Cons
Lack of In-Theater Delivery
Lack of In-Theater Delivery
Very less usage, Not Well-known by Users.
Very less usage, Not Well-known by Users.
Lots of Bugs, no way to integrate on-Time Delivery.
Lots of Bugs, no way to integrate on-Time Delivery.
After analyzing the competitors, there is an opportunity to create a platform with a community element which will serve as a differentiation point and a competitor advantage.
After analyzing the competitors, there is an opportunity to create a platform with a community element which will serve as a differentiation point and a competitor advantage.
Which leads me to one Question…..
Which leads me to one Question…..
How Might I….
How Might I….
The task "redeem my snack points and get my snacks delivered to my seat while watching a movie" from the core epic of enhancing the movie-going experience was chosen, as this is the differentiating feature of my app compared to other movie theater platforms. Offering real-time delivery and scene redemption for snacks will allow moviegoers to enjoy a seamless and enhanced in-theater experience, receiving their snacks without missing any part of the movie.As a moviegoer, I want to redeem my snack points and get my snacks delivered to my seat so that I can enjoy the convenience of having my favorite snacks without leaving my seat and missing any scenes.
The task "redeem my snack points and get my snacks delivered to my seat while watching a movie" from the core epic of enhancing the movie-going experience was chosen, as this is the differentiating feature of my app compared to other movie theater platforms. Offering real-time delivery and scene redemption for snacks will allow moviegoers to enjoy a seamless and enhanced in-theater experience, receiving their snacks without missing any part of the movie.As a moviegoer, I want to redeem my snack points and get my snacks delivered to my seat so that I can enjoy the convenience of having my favorite snacks without leaving my seat and missing any scenes.
HIGH FEDILITY PROTOTYPES
HIGH FEDILITY PROTOTYPES
FIGMA PROTOTYPE
